Commercial air conditioning jobs can be larger and lead to maintenance contracts, but the buyers and the sales process are very different from homeowners.
Pick your niche
Offices, retail, restaurants, gyms and server rooms all have different needs. Choosing one or two makes your marketing far sharper.
Show commercial proof
Business owners want to see similar jobs. Photos and short write ups of commercial installs carry a lot of weight.
Use targeted advertising
Ads can target business owners and managers in your area with messages about staff comfort and keeping equipment cool.
Sell maintenance
Planned maintenance contracts turn a one off install into recurring income and keep you front of mind.
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