Instagram is a visual platform, which suits air conditioning installers well. A tidy install, a neat pipe run or a happy customer makes great content.
Content that works
- Short videos of installs from start to finish
- Before and after shots
- Your team and vans in local areas
- Quick tips on using and servicing systems
- Customer reviews as graphics
Post consistently
Two or three posts a week is plenty. Consistency matters more than volume.
Keep your brand clear
Make sure your profile, bio and posts all say the same thing about what you do, so customers and Google understand your business.
Combine organic and paid
Organic posts build trust; paid campaigns bring in enquiries. Your best posts often make great ads.
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